In this era of digital revolution, you should focus on
data-driven decisions more than relying on your intuition. Obviously your
intuition matters, but when you are competing against a lot of high yielding
companies, your approach should be more scientific rather than being
philosophical. Over the years, internet has went through many changes; most of
it for the benefit of its users.
The rise of
paid marketing
Did you notice how businesses have been leveraging social
media advertisements to benefit their bottom-line? Digital ad expenses have
witnessed a dramatic never-seen-before rise, paving new ways for an internet
marketer to achieve milestones that he could not even imagine 5 years ago. Now
business houses have more avenues to gather revenue and spread the word about
their business out to the world. If you are not sure where to start, any top SEO company in Auckland would be
able to help you understand more about bringing high quality traffic to your
website.
Growing
popularity of digital ads
According to latest data by one of the leading global
digital marketing agency, companies with annual revenue of less than 5 million USD have spent 60% of their ad budget on Google Ad
words and little over 13% on Facebook
ads. In comparison, companies with annual revenue between USD 5 to 100 million have spent over 85% of the ad budget on Google and Facebook advertisement,
combined.
Kings of
conversion
Behind every phenomenon, there is a reason. Same goes for
digital marketing. Most marketers are getting astonishing results of their
digital ad spend, which is inspiring them to focus more on this aspect of
online marketing. As a digital marketer, you must understand the relevance of
combining a fair proportion of paid and organic marketing in order to become
the top SEO Company in NZ. According to another data published by a
leading online marketing agency, the top three marketing avenues with most
conversion rate has been Google Ad words, Facebook ads and SEO/Content
marketing. Their conversion rate stands at 1.89%,
1.4%, and 0.5%, respectively. In comparison, social media and other marketing
methods have converted slightly above 0%.
Conclusion
Therefore, we can clearly see how effective,
digital ads can prove. Not to forget the impact of content marketing and SEO
behind the unforeseen success of digital marketers. This is mainly because; it
takes high quality content to get ranked by Google. If ranking is not achieved,
the only way to gain web traffic would be digital ads, which would certainly
bring up your marketing expenses and reduce your ROI.
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